COINBASE: AMF1 x LONDON

Role: Sr. Creative Producer
Coinbase Creative Studio

As a part of our AMF1 sponsorship, we decided to announce Coinbase’s arrival in London by creating a larger-than-life Coinbase x Aston Martin F1 helmet that took a tour of the city.

My team’s job was to turn the PR activation into a social moment. We developed a social-first approach to capturing the helmet’s journey across London, using iconic landmarks as a backdrop to create a campaign that extended the activation beyond the streets and onto our feeds.